India’s Oldest Children’s Publisher Takes Bold Steps to Foster a New Generation of Readers

In a digital age dominated by mobile screens and social media, the Children’s Book Trust (CBT) is stepping up to reignite the magic of books for young readers. Founded in 1957 by the legendary cartoonist K Shankar Pillai, CBT has long been a cornerstone of children’s literature in India. Now, the trust is adopting a more aggressive, immersive approach to foster creativity, imagination, and critical thinking among children—something that could be the antidote to excessive screen time.

In response to parental concerns about their children’s growing dependence on digital devices, CBT is not just publishing books; it is creating interactive experiences. These books are designed to encourage young minds to explore beyond the written word, through storytelling sessions, theater performances, and activity-based workshops. Whether it’s clay modeling, painting, or workshops that fuel the imagination, CBT is making sure that reading is not just an intellectual exercise, but a full-on sensory experience.

Reaching New Horizons: Expanding the CBT Presence
To build on its success, CBT is expanding its footprint, especially in the Eastern and Northeastern parts of India. With growing demand in regions like West Bengal, Assam, and Meghalaya, CBT has embraced what it calls its “Look East Policy,” making a significant impact at regional book fairs and strengthening its presence in public libraries, schools, and bookstores.

Its recent ventures into major book fairs like the 48th International Kolkata Book Fair and the New Delhi World Book Fair have drawn huge crowds. For the first time, CBT has taken a central position at the New Delhi Book Fair, offering an expansive, interactive stall designed to captivate children and families. The trust’s affordable pricing strategy, starting at just ₹18, ensures accessibility for all, while discounts for schools and NGOs make their books even more reachable.

Predicting a Literary Renaissance: The Future of Reading in India
Looking ahead, CBT’s bold initiatives could well mark the beginning of a literary revival in India. With the launch of the Shankar’s International Children’s Centre (SICC) in Delhi—set to become a vibrant 20,000 square-foot space for cultural and artistic exchange—the trust is positioning itself at the forefront of the movement to reconnect children with the world of books.

If successful, this could spark a nationwide change in how children engage with literature, creating new reading habits that may challenge the growing trend of screen addiction. With the increasing involvement of parents, schools, and communities, the future may see a generation of children who not only read but actively engage with stories and ideas, paving the way for a more creative, curious, and thoughtful society.

Could this be the start of a much-needed literary renaissance in India? Time will tell, but the pages are already turning.