Dr. A.V. Anoop, renowned businessman, philanthropist, and filmmaker, is set to launch his highly anticipated memoir, “You Turn: Driving the Legacy behind the World’s Bestselling Ayurvedic Soap, Medimix,” this March. Published by Penguin, the book offers more than just a glimpse into his life—it serves as a powerful guide on embracing change, overcoming adversity, and relentlessly pursuing your dreams.

From humble beginnings to international acclaim, Dr. Anoop’s journey is one of resilience, creativity, and triumph. In You Turn, he shares his story with candid honesty and humor, never positioning himself as the hero, but instead, offering lessons in overcoming challenges with grace. His extraordinary achievements—building the global success of Medimix, producing award-winning films, and acting alongside icons like Rajinikanth—are a testament to his unwavering determination and ability to balance professional success with personal growth.

A Legacy Rooted in Tradition, Family, and Innovation
At the heart of You Turn is Dr. Anoop’s dedication to his family, culture, and preserving traditional values. The memoir underscores his commitment to creating products that are natural, organic, and steeped in time-honored practices, offering a refreshing counterpoint in today’s tech-driven world. Through his work with AVA Group of Companies, which manufactures Medimix, Melam Masala, and Sanjeevanam, Dr. Anoop has consistently pioneered innovative ways to address modern challenges while staying true to his cultural roots.

The book also highlights his personal philosophy of perseverance, embodied by his favorite quote from Tennyson’s Ulysses: To strive, to seek, to find and not to yield. With little formal training in business, Dr. Anoop’s story is a testament to the power of resilience and the belief in one’s product—turning Medimix into a household name worldwide.

Honoring Creativity and the Arts
Though widely known for his entrepreneurial success, Dr. Anoop’s passion for the arts has remained a driving force throughout his life. You Turn also showcases his artistic side, from producing films to acting in them, fulfilling a lifelong dream. The memoir serves as a reminder to readers that true success lies in finding balance—pursuing professional goals while honoring one’s creative and personal passions.

About The Author
Dr. A.V. Anoop is an Indian entrepreneur, philanthropist, and film producer, best known for his leadership in the Ayurvedic, herbal, and food product industries. As the Managing Director of AVA Group of Companies, Dr. Anoop has made a significant impact across multiple sectors, touching countless lives through his business ventures, films, and philanthropic efforts.

You Turn is not just the story of one man’s journey; it is a celebration of hard work, tradition, and the importance of following one’s passions. The memoir will be launched this March, offering readers an inspiring narrative of perseverance, creativity, and legacy.