Picture this: a woman stands at the crossroads of a major financial decision—buying her dream home, investing her hard-earned savings, or planning for a secure future. But in a world where the financial rulebook was written with men in mind, is she truly calling the shots? Dr. Jyoti Mehndiratta Kappal’s electrifying new book, How Women Invest in a Man’s World, flips the script, empowering women to shatter unconscious biases and carve their own path to prosperity.

With the fire of a reformer and the precision of a scholar, Dr. Kappal unravels the hidden forces shaping women’s financial choices. Through vivid stories from diverse women and years of rigorous research, she exposes how parental expectations, mental accounting quirks, and a cautious approach to risk can quietly steer women away from bold financial moves.

But this isn’t just about identifying obstacles—it’s about smashing them. The book celebrates the unique strengths of women investors, from intuitive strategists to cautious planners, and offers a treasure map of practical tools to turn ambition into wealth.

How Women Invest in a Man’s World is a rallying cry for every woman who’s ever doubted her financial instincts in a system stacked against her. Dr. Kappal’s insights, honed over two decades in the BFSI sector and grounded in her PhD in Behavioral Finance, reveal how to transform hesitation into confidence and systemic barriers into stepping stones.

Whether you’re a seasoned investor or just starting out, this book is your guide to rewriting the rules of wealth-building with courage and clarity.

About the Author
Dr. Jyoti Mehndiratta Kappal is no ordinary voice in finance—she’s a trailblazer with a mission. A former industry powerhouse turned Professor of Practice, she mentors students and professionals with a blend of sharp intellect and infectious passion.

Her research dives deep into the psychology of money, with a laser focus on how gendered norms shape women’s financial confidence. Beyond the numbers, Dr. Kappal is a fierce advocate for equity, championing neurodivergent inclusivity and urging organizations to embrace cognitive diversity as a superpower. Her book is a testament to her vision: a world where women don’t just play the financial game—they redefine it.