Bloomsbury India will publish The Great Indian Brain Rot: Love, Lies and Algorithms in Digital India by Anurag Minus Verma on 18 November 2025. In this sharp and witty collection of essays, Verma examines how the Indian internet shapes identity, desire, humour, outrage and ambition — and why so many of us are addicted to its chaos.

The book dives into meme culture, influencer fame, algorithm-driven aspiration, performative outrage, dating in the age of swipes and the relentless churn for virality. It lays bare the loneliness behind hyper-connectivity and the caste and class politics embedded in digital spaces — all with Verma’s signature satire and keen observational clarity.

Neeraj Ghaywan calls the book “a fun, thought-provoking and occasionally unsettling portrait of our cultural moment,” while Kiran Rao describes it as “an entertaining and incisive commentary, full of sharp humour and insight.”

About the Author
Anurag Minus Verma is a writer, multimedia artist and host of the popular Anurag Minus Verma Podcast. His satirical character videos and digital commentary have earned him a large and devoted online following. He has written for The Indian Express, The Times of India, LiveMint, Newslaundry, The Wire and The Print.

The Great Indian Brain Rot is a timely, irreverent and revealing guide to the absurd, addictive and deeply influential world of Indian internet culture.