In an age where many feel successful on the outside but empty within, author and Forbes editor Jordan Tarver offers a structured answer to one of life’s most persistent questions: Why am I here? His new book, Pursuit of Purpose: Find Your Purpose in 30 Days, presents a research-backed, step-by-step system designed to help readers discover clarity, confidence, and meaning in their lives.

Rather than offering abstract motivation, Pursuit of Purpose focuses on practical self-discovery. The book introduces a clear 30-day framework—supported by an optional companion workbook—that guides readers through identifying their strengths, values, beliefs, and inner motivations. The aim is not just inspiration, but transformation.

The book addresses common struggles such as:

• Feeling lost or emotionally empty
• Lack of direction despite outward success
• Self-sabotaging habits and limiting beliefs
• Uncertainty about identity, values, and life goals

Tarver argues that purpose is central to mental health and well-being, helping individuals reduce anxiety, stress, and frustration. He challenges the widespread belief that purpose is mysterious or reserved for a few, insisting instead that it can be uncovered through intentional reflection and action.

What sets Pursuit of Purpose apart is its emphasis on process over philosophy. Readers are encouraged to make purpose the “heartbeat” of their existence—something lived daily, not merely understood intellectually.

About the Author

Jordan Tarver is an author, photographer, and editor at Forbes. A near-death experience followed by a solo backpacking journey became a turning point in his life, pushing him toward deep self-exploration. Drawing from years of creative and personal work, Tarver writes from lived experience, openly acknowledging struggles with identity, confidence, and uncertainty.

His message is clear: the transformation that comes from understanding one’s inner self is real—and achievable for anyone willing to do the work.

Pursuit of Purpose is aimed at readers who feel stuck, disconnected, or unsure of their path, offering them not just hope, but a concrete roadmap toward a more meaningful life.