Penguin India is set to release Winning People Without Losing Yourself, the latest book by bestselling author and entrepreneur Ankur Warikoo. Known for his deeply reflective and practical writing, Warikoo turns his attention to the most decisive yet overlooked aspect of life—relationships.

At its heart, the book asks a question many quietly struggle with but rarely articulate:
How do you succeed, influence, and grow—without losing who you are?

Arriving at a time when professionals, founders, creators, managers, partners, and parents are constantly navigating power, conflict, and visibility, Winning People Without Losing Yourself speaks directly to life in an always-on world. One where conversations happen on screens, boundaries feel risky, disagreement feels costly, and comparison silently erodes confidence.

Unlike conventional advice-driven books, this one unfolds through lived moments—one conversation at a time, one uncomfortable truth at a time. Warikoo explores how to influence without shouting, say no without guilt, disagree without damaging relationships, recognise narcissism and gaslighting, and rebuild trust—not just with others, but with oneself.

Drawing from extensive research and personal experience, Warikoo argues that our relationships—with parents, partners, bosses, colleagues, and friends—ultimately define the quality of our lives. In India’s corporate ecosystem especially, success today is shaped not only by competence, but by how effectively one understands people.

The modern professional is surrounded by meetings, messages, metrics, and milestones—yet often ends the day feeling unheard. Ideas don’t land the way they should. Boundaries feel unsafe. Conflict is avoided, even when it’s necessary. This book speaks to that quiet frustration.

With a community of over 16 million followers and a monthly reach of more than 300 million, Ankur Warikoo brings a rare, ground-level understanding of India’s working population. A self-described student of human behaviour, he translates complex interpersonal challenges into simple, usable frameworks for everyday life.

Key Themes from the Book

• Influence Without Shouting: True influence, Warikoo argues, comes not from being loud or controlling, but from creating safety and being understood.
• Boundaries Without Guilt: The book dismantles the “yes-person” mindset, redefining boundaries as personal decisions—not tools to control others.
• Conflict Without Damage: Introducing the “Us vs The Problem” approach, Warikoo shares practical tools like the 5–5–5–5 method to resolve disagreements without breaking trust.
• Building—and Rebuilding—Trust: Trust is shown as a series of small, consistent acts, not grand gestures, and rebuilding it is treated as a slow but meaningful process.
• Navigating Toxic Relationships: The book helps readers recognise subtle patterns of manipulation, gaslighting, and emotional drain—and respond without losing their sense of self.
• Survival in the Digital Age: Warikoo emphasises the need for a conscious “digital diet,” reminding readers that many of our daily thoughts now come from what we consume online.

About the Author

Ankur Warikoo is a serial entrepreneur, educator, content creator, and bestselling author. Over the last 16 years, he has built and scaled multiple startups and now runs WebVeda.com, a learning platform aimed at making high-quality education accessible to millions.

One of India’s most influential digital voices, Warikoo’s five previous books have sold over one million copies across 43 countries and 16 languages. He lives in Delhi-NCR with his wife and two children.

With Winning People Without Losing Yourself, Warikoo offers a timely, compassionate guide for anyone trying to grow in life—without shrinking themselves in the process.