HarperCollins India has released Buildit: Building Blinkit in an Evolving India, a new book by Blinkit founder Albinder Singh Dhindsa that traces the rise of one of India’s most disruptive consumer businesses and offers an insider’s account of building a quick-commerce company from scratch.

Part memoir, part business narrative, Buildit chronicles Dhindsa’s journey from his upbringing in a farming family in Punjab to creating a company that fundamentally altered the way urban India shops for everyday essentials.

The book takes readers through the early struggles of building a grocery-delivery startup in India at a time when the idea itself seemed impractical. Dhindsa writes about experimenting with business models, managing chaotic supply chains, raising capital, navigating operational setbacks and adapting to rapidly changing consumer behaviour — all while trying to build a scalable company in an unpredictable market.

Far from a conventional startup success story, Buildit focuses on the realities of entrepreneurship in India: uncertainty, difficult trade-offs, failed assumptions and relentless reinvention.

Speaking about the book, Dhindsa said, “This book is my attempt to talk about some of the hard realities of building a company like Blinkit in India. I hope that learning about the trials and understanding them better will inspire more people to take up the challenge of building in India.”

Today, Blinkit processes more than three million orders daily across over 200 Indian cities and has expanded far beyond grocery delivery, offering everything from household essentials to electronics and even emergency supplies within minutes.

Ananth Padmanabhan, CEO of HarperCollins India, said the book captures the story of a founder who challenged long-held assumptions about Indian consumer behaviour.

“With Blinkit, Albinder went down the proverbial untrodden path and changed the very fundamentals of convenience and delivery in India. Buildit is not just the story of a company but a detailed look at what it takes to build and scale a business in this country,” he said.

Poulomi Chatterjee, Executive Publisher at HarperCollins India, described the book as an honest and sharply observed account of the quick-commerce revolution that transformed urban consumption patterns in India.

“In Buildit, Albinder gives readers a ringside view of the grit, pivots and resilience required to create a business like Blinkit in India’s highly dynamic environment,” she said.

The book also attempts to move beyond startup mythology, offering insight into how decisions are made under pressure and how businesses evolve in real time when there is no existing playbook to follow.

Dhindsa, who studied engineering before turning entrepreneur, says he hopes the book contributes to a broader conversation around building businesses in India and creating economic opportunities at scale.

Buildit: Building Blinkit in an Evolving India is now available in bookstores across the country and online platforms including Blinkit and Amazon.